Who we are
A purveyor of the finest snacks for all of you meat lovers, whenever hunger strikes.
The Mad Butcher is part of Sigma Alimentos, a global food company dedicated to bringing local favorite foods to communities everywhere. In Europe, we are one of the largest, leading companies in the processed meats sector. With our in-depth knowledge and expertise in charcuterie, we are, in many ways, the industry standard. We own category-leading brands across Europe with companies operating in France, Spain, Germany, Italy, Belgium, Portugal, the Netherlands, and Romania.
The Mad Butcher is obsessed with all things meat and recognises that there’s a real gap for high-quality products in the UK that don’t cost an arm and a leg. With this in mind, we traveled to all corners of the Sigma Alimentos empire to bring you the very best products available.
We officially launched our core range in 2023 with a variety of smoked and unsmoked pork snacks but trust us when we say that this is just the beginning. Keep your eyes peeled for more exciting products coming your way soon!
At The Mad Butcher, we recognise the role that good quality food plays in our lives. Whether as a moment of self-indulgence or the centre of a catch-up with friends and
family, our products are here to add a new level to the good times.
We have searched high and low and hand-selected the best products from the continent. We uphold and celebrate timeless traditions in everything we make, ensuring an exceptional taste experience for you and your loved ones.
The Mad Butcher is committed to delivering the highest quality products to challenge the British public’s perception of meat-based snacks.
We work hard on responsible sourcing, adhering to Sigma’s global standards framework for welfare and sustainability. The result? High grade meat that we cut, process and air dry using traditional methods to give you delicious snacks that you don’t need to feel guilty about.
